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12:00 NOON

Sale price$67.00 NZD
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Need a moment to pause?
What if you gave yourself just a few minutes before the day moves on?
You needed this more than you know.

Warm. Golden. Calm.

The quiet middle of the day. Chamomile softens the edges while cedarwood keeps everything steady beneath it. Sunlight through linen curtains. A moment with nowhere else to be.

Chamomile · Cedarwood · Agarwood · Sandalwood · Frankincense

40 sticks · Approx. 40 min burn time per stick. Total approx. 26 hours of incense burning time. Natural aromatic ingredients · No bamboo core.

Light one stick. Place in a fireproof holder. Breathe.

Full Set: Incense tube, gift box, incense holder & pouch included.
Refill Only: Incense tube only. No gift box, holder or pouch.

12:00 NOON - SŌEN
12:00 NOON Sale price$67.00 NZD

Customer Reviews

Overall rating: 4.9 / 5 from 17 reviews.

Customer photo review of 12:00 NOON

The most beautiful, soothing scent! Different from your usual incense, it felt, smelt and looked like art.

12:00 NOON

Customer photo review of 12:00 NOON

I have all 4 hours and they are all absolutely divine but NOON is a fave!! Perfect when I’m at work and need to create a productive environment <3

12:00 NOON

Customer photo review of 12:00 NOON

not often that I get a moment to myself as a busy mum. The SOEN incense was the perfect reminder that the to-do list will always be there, but it's worth taking a moment to stop and take in the relaxing scent. Adding charm to my home and calm to my day, it's become a little ritual I look forward to.

12:00 NOON

Customer photo review of 12:00 NOON

Sōen incense is by far the most divine incense I have ever smelt. The noon scent is slightly floral while still grounding, and is so inviting. While still enjoyable for those that are a little sensitive to smell! I have been incorporating Sōen into my sessions as a healer, and it adds that extra layer of comfort for my clients. I will be a customer for life, could not recommend Sōen incense enough!

12:00 NOON

Customer photo review of 12:00 NOON

A lovely daytime scent perfect for your midday reset, I love that these incense have fragrance notes to them and don’t just smell of plain incense!

12:00 NOON

Customer photo review of 12:00 NOON

The perfect afternoon unwinding scent! Such a calming smell and I love how it instantly envelopes my entire home. 🤎🤎

12:00 NOON

Customer photo review of 12:00 NOON

Love the different scent options, and so easy to use! Love the stick holder - makes the setup look great!

12:00 NOON

Customer photo review of 12:00 NOON

The best way to spend a relaxing and cozy morning!

12:00 NOON

Customer photo review of 12:00 NOON

What I love most is the elevated scent in comparison to the standard ones on the market. There has been some real thought that has gone into each scent and you can really feel that. The packaging is so beautiful and modern. I love to use mine during breathwork and legs up pose for an extra layer of relaxation to my rituals

12:00 NOON

Customer photo review of 12:00 NOON

Beautiful scent and packaging. I’m obsessed. Thanks guys

12:00 NOON

Customer video review of 12:00 NOON

I really like the thought of sitting reading my book while the incense is going, so relaxing

12:00 NOON

Customer photo review of 12:00 NOON

Sōen has turned something so simple into a beautiful little ritual that I genuinely look forward to each day. I especially love making this my midday ritual .. lighting a stick feels like an exquisite invitation to slow down, take a breath and step out of the busyness of the day. And the packaging… an experience in itself. Every detail feels considered, intentional and beautiful, making the whole ritual feel that little bit more special.

12:00 NOON

Customer photo review of 12:00 NOON

Such a calming scent. The chamomile feels soft and relaxing, while the cedarwood adds a nice warmth. I love lighting NOON in the afternoon when I need a little break. Not overpowering at all.

12:00 NOON

BEST INCENSE I HAVE EVER SMELT!!🤍🤎

12:00 NOON

Absolutely loving this!! 🤍 The perfect little midday ritual.

12:00 NOON

Love this! It’s so nice to have a little ritual to relax and unwind at different times of the day.

12:00 NOON